Who We Are

Lainie Blusztein

Lainie brings more than eight years industry experience working on both sides of the PR fence. PR is her passion and it became her project to start an agency which could execute tailored campaigns for brands that may have otherwise been lost in a big agency.

She has spent the majority of her career agency-side executing memorable campaigns, but also experienced a stint in-house giving her invaluable insight when it comes to knowing what clients want.

Lainie has worked across a diverse range of consumer clients and has been instrumental in managing large-scale events, leveraging major sponsorships and implementing successful media relations programs.

With years of experience in both the Melbourne and Sydney markets, Lainie brings a wealth of media contacts, industry knowledge and most importantly true passion to Project PR.

Alicia Hall (nee Grabowski)

Alicia’s passion is in media. She debuted on air at just 19 years of age and since then has amassed an invaluable source of media contacts, as well as an intricate knowledge of internal network operations.

During her eight years working as a News Reporter for Channel 7, she covered countless national stories, ranging from the 2009 Black Saturday bushfires, to sport, crime and politics.

Alicia is a professional media trainer who creates tailored sessions to suit a variety of individuals needs. Whether it be broadcast interviews, crisis management or basic tips for answering questions, Alicia teaches you how to succeed.

She is the “go to” person in understanding what will ‘work’ when it comes to crafting stories and content for journalists.