Lainie brings more than eight years industry experience working on both sides of the PR fence. PR is her passion and it became her project to start an agency which could execute tailored campaigns for brands that may have otherwise been lost in a big agency.
She has spent the majority of her career agency-side executing memorable campaigns, but also experienced a stint in-house giving her invaluable insight when it comes to knowing what clients want.
Lainie has worked across a diverse range of consumer clients and has been instrumental in managing large-scale events, leveraging major sponsorships and implementing successful media relations programs.
With years of experience in both the Melbourne and Sydney markets, Lainie brings a wealth of media contacts, industry knowledge and most importantly true passion to Project PR.